We recently discovered a Norwegian company called Lustbox (read our feature here). And quite frankly, having never worked with a Norway-based label before, we were pretty curious about the country’s menswear scene. So we asked the entrepreneurs behind the subscription box business to point us in the right direction and they immediately recommended we check out a new watch brand called Berg.
It was launched in Bergen, a very creative and scenic city on the West coast of Norway. I have actually visited the city a couple of years back, when on a tour of Norway, and had a great time there! I remember trekking around the mountains surrounding the city, walking around the harbor, checking out the cafés in town -and so I perfectly understand that the designers sought inspiration in the city’s surroundings when putting together their first collection -called Ulriken.
It’s inspired by both Scandinavian’s minimalist design and the raw nature of the Norwegian mountains and fjords. The idea behind the brand was to create a watch that is as streamlined as possible while celebrating the founders’ local heritage.
The collection features high quality pieces that any watch aficionado would approve of: scratch resistant sapphire crystal glass, a swiss made movement from Ronda, interchangeable straps that can be switched effortlessly in just seconds.
And in fact, those straps are what we prefer about the collection… They’re made in Iceland from salmon leather! A material that we had personally never come across, that is beautifully textured and provided a very rugged yet sophisticated finish. Had you guys heard about salmon leather before?
The watches from this first collection come in different sizes and several colors are available for both the case and the dial. Check out the brand’s website to discover all the possible combinations. If you’re however interested in pre-ordering one of these watches, you’d better hurry up because the brand reached its crowd-funding goal in just 38 minutes!
For more information about what inspired the founders and the manufacturing process, take a look at the campaign’s video below.