Did you know that Schysst Dinka, in 1960s Swedish slang, means nice watch? I admit it, I didn’t know myself… And quite frankly I’m probably never going to type these words again. But hey, I learnt that doing research about a new Swedish brand called, guess… Dinka!
If you’ve been following us for a while, you would know that we’re very much into very simple, sleek watches. And these, I find, are often inspired by Scandinavian designs when they’re not actually Scandinavian. There simply is something very cool and timeless about truly minimalist design concepts applied to one of the most important accessories a man carries.
And design is in fact fundamental to the Dinka brand. The founders spent a year working on their first collection. To make sure they had it right, that partnered with Swedish designer Denise Leonéus to create something unique, classic and inspired by the 1960s, a time when watches -and the entire man’s wardrobe, for that matter- was straightforward. No fuss.
The brand’s first collection is made up of six variations on a single design: 38 mm wide, 9.5 mm thick, a Japanese quartz movement and a brushed stainless steel case. Each timepiece offers a different combination of colors for the face, the hands and the strap (black, green, white, brown). All six however feature Dinka’s visual signature: the red second hand.
My favorite watch from the collection is the Mods (green & brown combo), featured on the left, below. I feel like I don’t see enough green watches out there and that such a bold choice should be celebrated. Plus, I feel like it would look great with a light blue shirt or a navy jacket, which are some of my personal favorites…
How about you guys? Which one would you go for? Let us know on social media (@leclubdesdouze) and feel free to contact us if you have any questions about the brand or the watches.