Dreyfuss & Co

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We’ve talked about watches a fair amount lately. I’m not sure why. Maybe it’s our obsession du moment... We all have one, don’t we? We introduced a bunch of newer brands –some currently crowdfunding– but today we wanted to come back to the basics and explore the heritage of a maison rooted in history: Dreyfuss & Co.

You may have heard of it, as it’s been around for quite some time and is widely available. It was launched to celebrate the legacy of René Dreyfuss, master horologist and founder of the company’s sister brand, Rotary Watches. It offers a collection of handmade Swiss timepieces that are each named after a year that held significance in the life of René Dreyfuss.

I encourage you to take a look at the full collection here -and to let us know how you feel about it on social media (@leclubdesdouze). However, today, we want to talk more specifically about the brand’s latest release, the Series 1924 – Calibre 39.

We took it for spin on our latest trip to Bermuda as it felt like the right environment to wear such a distinguished watch. Here are our impressions.

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It is a beautiful statement piece. The display is very clean and the hour markers and hands are inspired by the world of aviation. This means that they’re quite large, for a change. We appreciate that, especially as it goes perfectly with the 45-mm polished case which is very sturdy. It has some heft to it and we love it. That’s what we expect from a watch of this quality.

It’s heavy duty, yes, but feels very light on the wrist. That’s probably due in part to the stitched leather strap. It’s not only comfortable but its finish is pristine. I expect it to last for years and I’m confident that it will.

Now, why did I choose to feature this watch, specifically? Well, it stands out. Its design goes against current trends in watchmaking -it isn’t thin, it isn’t streamlined, it isn’t inspired by Scandinavian design. There’s a market for that, but Dreyfuss & Co appeals to a different a audience, made of amateurs of traditional designs and ancestrally crafted timepieces (such as ourselves, admittedly).

Also, this watch -and it’s not the only one in that collection- is powered by automatic movement and, if you ask me, there’s nothing cooler. I mean, I personally just love watching it come to life, there’s something both incredibly exciting and very calming about it. Or is that just me?

The watch is available here -but hurry up, they didn’t make that many…

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