Beau Brummell for Men


Please tell me that you know who Beau Brummell is. Or was, in fact. He was known in 18th century England as one of the most refined and fashionable men of his time. A gentleman able to transcend social rank through elegance and attitude. Some believe he invented dandyism. We won’t weigh in on that debate but thought that this would be a good introduction to a brand that, several centuries later, he inspired.

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Authenticity 50


As a husband-wife team, you know we love to hear stories about couples who work together or have started businesses based on a shared passion. We also do a lot of writing and these days we end up writing mostly in bed. It’s something about the dim lighting and the desire to be relaxed that helps to get the creative juices flowing.

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Henry & Ashe


The joy of starting Le club des douze lied in finding brands dedicated to craftsmanship and quality goods that aren’t trying to bilk you out of your life savings. Since we’ve recently been on the hunt for the coolest watches on the market right now, we are happy to write about Henry & Ashe, a newcomer to the game whose skills and designs could fool you into thinking they’ve been around for years.

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Hemel – Heritage Timepieces


2017. It’s here already. We have set new goals for ourselves and the blog but what remains unchanged is our will to find the perfect watches for the modern gentleman. After a series of posts about brands that offer very streamlined designs, we wanted to feature a US-based brand that is a little different, more rugged yet refined: Hemel.

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Sock’m – Socks That Inspire


So you thought you knew all about socks? Well, let me break it to you. You don’t. At least not until you get acquainted with Sock’m. Not only does the brand have the weirdest and most hilarious About Us page I’ve ever read (a wildlife-meet-shrooms-experience kind of story, you’ll see), they also make the dopest socks we’ve seen in a while. It’s a bold statement, I know. But we mean it.

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