I have been meaning to write about new French brand Hugo & Simon for a long time. A very long time. We had a chance to look at their products a couple of months ago. But then we moved house… And then we went on holiday… And then Summer arrived and we stopped wearing ties… Since the season is ending (well, at least here in London) and many of our readers will soon be back at work, we thought now was a perfect time to finally tell you about them.
The name of the brand is misleading as despite what it sounds like, it’s very much a one-man operation, led by Kévin Lias. Fascinated with fashion since he was a young boy, he had always wanted to run his own menswear label, and he eventually launched this project which, for now, focusses on men’s accessories.
He decided, as a starting point, to work on neckties. He had always loved the fabrics and motifs of traditional ties but, fed up with standardized patterns, decided to revisit the genre, think outside the box and come up with new shapes. His first collection features five original shapes (nouveau classique, en biseau, droit and en glaive), that are each a variation on the pointy tie we’re used to wearing.
Besides their original shapes, Hugo & Simon’s neckties stand out because of the quality of the fabrics and the finish. The brand’s products are made from grenadine silk woven in Como, Italy -a region we often mention when discussing silk. And because the founder is keen to support French savoir-faire, the ties are all handcrafted in Paris, in a workshop that’s been in operation since the 30s and that is, in fact, one of the last traditional French tiemakers.
Unlike the ties’ shapes, their colors are pretty classic -which we totally support. Our favorite piece is the glaive tie, in chocolat, which I wear on the pictures above with a striped oxford shirt and a workwear-inspired chore jacket. After all, if you’re going to wear a somewhat unconventional tie, why not pair it with a garment that’s not your everyday formal suit. Right?